LEPAS L4 Launches in South Africa, Opening a New Chapter in Elegant Driving

On March 3rd, Chery Group’s new brand LEPAS hosted a launch dinner in Johannesburg, where the highly anticipated LEPAS L4 was officially unveiled. Local mainstream media, industry representatives, partners, and invited guests gathered at the event to witness this significant milestone. The official launch of the LEPAS L4 not only marks the official debut of the LEPAS brand in the South African market but also injects new energy into the African new energy mobility market.

As a global brand created by Chery Group, LEPAS is built around its core values of Leopard Aesthetics, Elegant Driving, and Exquisite Space, offering drivers around the world a fashionable and elegant mobility experience. Positioned as the“Free-Style Urban Life Creator,”the LEPAS L4 carries the core value proposition of“Always Freedom.”It embodies the lifestyle philosophy of“Be Yourself, Be Free,”seamlessly blending“Leopard Aesthetics”exterior design with sophisticated interior craftsmanship. Equipped with advanced connectivity technology and intelligent driver assistance systems, it provides South African consumers with an elegant driving experience.

Tony Liu, CEO of Chery Group SA , stated:“The launch of the LEPAS L4 is a significant milestone in our South African business. It combines exquisite design, intelligent technology, and accessible luxury, demonstrating our strong commitment to providing South African consumers with world-class quality and innovation.”Jay Jay Botes, General Manager of LEPAS South Africa, expressed strong confidence in the market outlook:“The launch event is not only about unveiling the new car but also about presenting an elegant lifestyle. The LEPAS L4 perfectly combines fashionable design, outstanding performance, and exceptional value, and we are confident that it will become the benchmark in its class.”

The product strength of the LEPAS L4 epitomizes its unique interpretation of elegant mobility. Once inside, the 13.2-inch 2K touchscreen, wireless charging, and 540-degree panoramic camera system, along with other advanced connectivity technologies, are within easy reach. This allows drivers to stay connected and in control whether navigating bustling cities or cruising along open highways. In terms of safety, the aircraft-grade aluminum anti-collision beams and high-strength body structure ensure protection on every journey. The Cloud-Feel seats, designed for ultimate comfort, feature a three-layer cooling ventilation system and multi-layer structure, ensuring that long-distance driving, weekend adventures, or daily commutes provide a truly relaxed and enjoyable experience.

Orders for the LEPAS L4 in South Africa are now officially open, with first customer deliveries set to begin soon. The brand offers comprehensive after-sales support, including a five-year/150,000 km vehicle warranty and a ten-year/1 million km engine warranty. With the official launch of this SUV—combining elegance, safety, and innovation—in the South African market, LEPAS is taking a significant step forward in offering local consumers an entirely new elegant driving experience.